Curriculum Vitae

Paul Buttle

Product Designer & AI Advocate · West Sussex, UK

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Core Skills

Design & Research

Figma, Prototyping, Design Systems, Zeroheight, Storybook, User Research, Maze, Hotjar, Usability Testing, Accessibility, Responsive Design

AI-Augmented Prototyping

Cursor, Claude Code, Kilo, AI-assisted code-based prototyping, Agentic workflow design

Product & Strategy

Growth Design, Experimentation, User Lifecycle Optimisation, Data-Informed Design, Product Documentation, Agile/Cross-Functional Delivery

Tools & Platforms

Figma, Notion, GitHub, Supabase, PostHog, Pendo, Mixjar, Balsamiq, Sketch

Experience

Product Designer

March 2023 – Present

Breathe HR

First designer hire at Breathe, a SaaS HR platform. Responsible for establishing the entire design function from the ground up and driving the product’s modernisation.

  • Built a comprehensive design system from scratch, introducing Figma as the company’s design tool alongside prototyping workflows and Maze for user research.
  • Led the redesign of the core SaaS product, improving user flows and interface consistency.
  • Pioneered the use of AI tools (Cursor, Claude Code) within the organisation to rapidly prototype and showcase ideas.

Owner & Designer

November 2018 – Present

We The Players

Founder of We The Players, a community-driven video game database featuring 126,000+ games.

  • Designed the complete platform from concept through to launch.
  • Managed the full product lifecycle: user research, IA, wireframing, high-fidelity design, and product management.

Creative / Content Director

July 2015 – November 2017

Nexus Mods

Led the complete redesign of Nexus Mods, the world’s largest game modding platform (71M+ members).

  • Directed the end-to-end redesign of the platform.
  • Achieved a 200%+ increase in total membership and premium subscribers following the redesign.
  • Ran a community survey that received 25,000+ responses in a single weekend.

Co-Founder & Creative Director

January 2009 – March 2012

ClinIntel (Acquired by Parexel)

Founding member of a SaaS-based clinical trial forecasting and management platform. ClinIntel was acquired by Parexel.

  • Responsible from inception for the UX/UI of the web-based application.
  • Simplified complex pharmaceutical data and workflows into clear, approachable interfaces.