Core Skills
Design & Research
Figma, Prototyping, Design Systems, Zeroheight, Storybook, User Research, Maze, Hotjar, Usability Testing, Accessibility, Responsive Design
AI-Augmented Prototyping
Cursor, Claude Code, Kilo, AI-assisted code-based prototyping, Agentic workflow design
Product & Strategy
Growth Design, Experimentation, User Lifecycle Optimisation, Data-Informed Design, Product Documentation, Agile/Cross-Functional Delivery
Tools & Platforms
Figma, Notion, GitHub, Supabase, PostHog, Pendo, Mixjar, Balsamiq, Sketch
Experience
Product Designer
March 2023 – PresentBreathe HR
First designer hire at Breathe, a SaaS HR platform. Responsible for establishing the entire design function from the ground up and driving the product’s modernisation.
- Built a comprehensive design system from scratch, introducing Figma as the company’s design tool alongside prototyping workflows and Maze for user research.
- Led the redesign of the core SaaS product, improving user flows and interface consistency.
- Pioneered the use of AI tools (Cursor, Claude Code) within the organisation to rapidly prototype and showcase ideas.
Owner & Designer
November 2018 – PresentWe The Players
Founder of We The Players, a community-driven video game database featuring 126,000+ games.
- Designed the complete platform from concept through to launch.
- Managed the full product lifecycle: user research, IA, wireframing, high-fidelity design, and product management.
Creative / Content Director
July 2015 – November 2017Nexus Mods
Led the complete redesign of Nexus Mods, the world’s largest game modding platform (71M+ members).
- Directed the end-to-end redesign of the platform.
- Achieved a 200%+ increase in total membership and premium subscribers following the redesign.
- Ran a community survey that received 25,000+ responses in a single weekend.
Co-Founder & Creative Director
January 2009 – March 2012ClinIntel (Acquired by Parexel)
Founding member of a SaaS-based clinical trial forecasting and management platform. ClinIntel was acquired by Parexel.
- Responsible from inception for the UX/UI of the web-based application.
- Simplified complex pharmaceutical data and workflows into clear, approachable interfaces.